Latest posts from the ThinkTank

Our custom made neon sign has made it across the Tasman. Thanks to our friends at Neon Effect for the brilliant job. Now to decide where to place this in the office!

Mailchimp has released a new feature that allows you to add to your database offline via an app that syncs to your mailchimp account database when you are back online. This feature is great for tradeshows and events where you or your staff are in and out of internet connection. SWiM can customise the app […]

The Susan Alberti Medical Research Foundation are hosting their annual ball on August 24. Here’s the latest electronic direct mail that SWiM designed and distributed announcing this years entertainment ‘The Ten Tenors’. For more information on the annual ball please visit the SAMRF website.

A while back there was a map showing the languages spoken in London according to Twitter. The same has recently been done for Melbourne. The map show tweets collected across the city from November 2012 to March 2013. You can drill down to see the breakdown of the languages in specific regions as well as […]

It’s official. In 2012, business-to-consumer e-commerce passed a trillion dollars US in a single year for the first time, according to a report from US-based research firm eMarketer Australia’s share of this was US$36.2 billion. More than 10 million people, or almost half the Australian population, bought something online in 2012, spending an average of […]

Our thoughts are with those who have been affected by the turn of events at the Boston Marathon. Google has responded to this disaster by creating a toll called People finder to help users track loved ones in Boston following the explosion. This, and other Social Media tools has helped people track loved ones, and reporting […]

Seats are filling fast for our Social Media Workshop next Tuesday the 16th of April. Do you want to know what makes a great Social Media strategy? Come along to find how you can increase customer engagement, brand recognition and sales through Social Media. Don’t miss out, email [email protected] for further details and to secure […]

After 3 fabulous years, Dale Fairless is moving on from SWiM Communications to join one of our valued clients: KPMG. Dale will be still be part of the SWiM family, albeit client-side. Dale has supported many of our clients in websites, eCommerce and most recently video. See a showreel of the SWiM’s video work here. […]

Google is still the undisputed king of search with around two thirds of the current search market but the nature of search is changing. Customers are changing the way they search and are becoming used to the customised search options on sites such as TripAdvisor, Urbanspoon and Amazon. With the increased dominance of smart phones […]

Digital security today is more and more important. We’ve heard of “Phishing” – where spammers will send you generic emails attempting to have you divulge passwords. Well, now there’s “spear phishing” where individuals are targeted specifically using online research to gather personal information to make these approaches more credible. Read about a great online password […]

Printism is a beautiful website that we launched yesterday. Printism offers museum-grade digital art, have a look through their galleries and make a wish list for your office! www.printism.com.au

Did you all catch Google Maps April Fool’s prank this year? The online giants keep lifting their game and we look forward to seeing what they all come up with next year, Youtube will probably still be busy reviewing the videos to determine a winner.. Until next year.

We are hosting a Social Media Strategy Workshop on the 16th of April from 8.30-11am. If you want to dive deeper into the world of Social Media, understand the psychology behind a great Social Media strategy and learn how you can increase both customer engagement and brand recognition and sales through Social Media channels then […]

Do you know a website developer or a multimedia designer looking for a change and a chance to work in a great office? If you do, point them in our direction 🙂

We may be nestled in East Melbourne but our work has reached far beyond the 3002 post code. SWiM has completed online and offline work for use in: Australia New Zealand China Canada USA Antartica Ethiopia We like to think outside the box and we encourage our clients to do the same. In the current […]

Who doesn’t love a good neon sign. Neon signs are making a comeback – we have a custom SWiM sign making it’s way across the Tasman. Check out the site and then you can check out the handy work once our sign arrives.

Meet Raffles, the latest addition to the SWiM team! We can confirm that he is indeed adorable and he came in top at his first puppy training class in the weekend. In his spare time Raffles sleeps, enjoys chewtoys & takes Joe for walks! Check out more cute pics of Raffles by following SWiM on […]

Michael The SWiM team is ever expanding these days. Welcome to Michael Walmsley, the programmer at SWiM. Michael has over 20 years experience in the IT industry and brings a wealth of knowledge and technical know how to the SWiM studio. Sharen We have a new staff member on board managing the accounts. Sharen joins […]

AusRegistry and the .au Domain Administration (auDA) has launched an online survey aimed at the broader Australian community, asking their opinions about the .au domain namespace. The survey is the first of its kind in the .au namespace and is seeking 10,000 responses over three months to provide a baseline performance standard to measure against […]

Attention all AFL fans. We have just finished work on an online store selling footy cards. Footycards.com.au boasts an extensive range from rookie packs to collectors editions. And for those of your more attuned to Rugby or Basketball – these online installments are coming soon.  

You probably already knew this but now it’s official! We are now one of a few Mailchimp Experts in Melbourne. Visit our profile and share is around if you know someone who needs some help with email campaigns. Go team!  

Search Engine Optimisation, or SEO as it’s commonly known in our industry can be confusing. Fear not, you don’t need to know much about science, or SEO for that matter to understand this periodic table.  

The EDM (Electronic Direct Mail) landscape is changing. Numerous providers are changing the rules with design and email databases and how they manage the email lists and bounce rates. We are looking forward for a new solution to keep your Electronic Direct Mail campaigns looking sharp and reaching your databases inbox. Watch this space.

Joe and Michael met with Sir Tim Berners-Lee, the creator himself on Monday during his visit to Australia. This was a great opportunity for Joe and Mike – they commented that Tim is a great advocate for “openness”. Contact us if you would like to hear more.

Kensington Association is the information Portal for a NFP community group. Launched in time for the rebirth of the Kensington Street Festival on Australia Day featuring a Billy Cart Challenge! Check out the website here.