Category: Tips and advice

How to improve SEO for voice driven search

Voice is a rapidly growing search method with some predicting that “50% of all searches will be voice searches by 2020” – ComScore.   “40% of adults now use voice search once per day” #locationworld @Steve074 — Stephen Kenwright (@stekenwright) November 3, 2016   When and why do people use voice search? Voice can be […]

New privacy laws – will your business be breaking them?

If your company requests or stores customer information internally or on the web, these new Mandatory Data Breach Notification Laws could apply to you! Our trusted advisors at Cooper Mills Lawyers have prepared this summary to help us all out…   The federal data breach notification law comes into force on 22 February 2018. The […]

The recipe for one successful startup business

The folks at Dish and Spoon certainly know how to cook up a storm! We can all learn a thing or two from their exceptional practices. Dish and Spoon came to us last year with the idea of supplying dinners for families who would rather spend time together instead of preparing meals. While we were […]

When is it Safe to Log On?

Welcome to 2018! We’re back up and running, and checking in on your security practices. The Christmas period has been a reminder for us that many of you work off-site from time to time. Unfortunately, logging in to your website outside of your normal office set up can often come at a security risk. We’ve […]

Build a stronger connection with your audience through storytelling.

Did you know our brains remember stories better than cold hard facts? The art of storytelling is ancient and continues on because it remains an important part of our being and our history. A large portion of our entertainment comes in story form and our mind creates stories where we aren’t being told one. Have […]

10 ways to spot spam

With so many emails entering our in-boxes how do we know which are legitimate and which should be deleted? Scammers are becoming better at disguising themselves and we all need to carry some degree of scepticism in spotting these emails. Sharpen your spam detection skills with these 10 ways to spot spam.   1. Do […]

The law of diminishing returns (done is better than perfect)

We know the struggle of businesses wanting to only show their best. The website is almost done but there’s that one last thing you want to include. In the world of web there will always be something that’s almost-there-but-could-be-better. How do you know when a project is ready? Remember: a website is a living document. […]

What is responsive email design and why should I use it for my email campaigns?

Try re-sizing this window. Notice how the content moves depending on what size your window is? This is responsive design! It means that your email will look good no matter what size device you’re using to access it. It’s more important than ever before to have a design that works well on both desktop and mobile […]

Training tips for your Social Media marathon

Running the Melbourne Marathon serves as a yearly reminder of what hard work and perseverance can do for your Social Media campaign. Yes, you read correctly. Your Social Media campaign is the digital marketing equivalent of maintaining your running pace over a long distance with the finish line always seeming out of reach. You’ll fight […]

So, what else does an SSL Certificate do?

We all know what an SSL certificate is – it’s the standard required by financial institutions to guarantee secure online communication. It allows us to “shop with confidence”. When you see the yellow padlock symbol or green alert in your search bar, we can feel secure about entering our credit card details. But, did you […]

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Where do your website images come from?

We have been aware of this for a while and recently one of our clients received this letter from Getty. The image in question wasn’t a featured or hero image, it was a small image used alongside page content. Be very careful when sourcing images on the internet. It’s better to own the photographic content […]

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