In a world where attention spans are shrinking and online competition grows by the day, website speed has become one of the biggest factors influencing customer behaviour. At Swim Communications, we regularly meet businesses with great products, strong branding, and compelling messaging, yet they’re still losing customers without ever knowing why. More often than not, […]
Today, most users will interact with your brand for the first time on their phones. Whether they’ve clicked through from social media, searched for your services on Google, or tapped a link in a friend’s message; your mobile site is often your first impression. If it’s clunky, slow, or hard to use, you might be […]
There has been absolutely massive breakthroughs in AI technologies over the past few years with technology such as smart home assistants, facial recognition, self-driving vehicles and chatbots now staples. Here at SWiM, we’ve been intrigued by the potential of AI to revolutionise the way we work, particularly in enhancing user experiences and driving conversions for […]
If you’re signed up to our maintenance program, please note that WordPress is undergoing a major version upgrade in mid-April, so we’ll be holding over our maintenance works until this version and subsequent bug fixes are released. This is to avoid anticipated version bugs and minimise downtime on your website. In the meantime, you may […]
If you haven’t heard, Google has implemented AI into their search engine, with their new module AI Overviews, or AIO. This module is a new section of the search results page that features answers and suggestions generated by the model to help streamline your search journey. AIO first rolled out in the US in May […]
The National Institute of Standards and Technology (NIST) has proposed new password guidelines to ensure stronger cyber security. The new rules outline technical requirements as well as recommended best practices to ensure correct password management and authentication. NIST no longer recommends using a mix of different character types or regularly changing passwords. The new guidelines […]
🌟It’s week 3 of our Countdown to EOFY Sale! 🔎 Get a comprehensive website review: Was $450 +GST, NOW $180 +GST! Get an in-depth analysis of your website’s performance, including speed, SEO, accessibility, and more. Receive actionable recommendations to optimise and enhance your online presence. Boost your site’s effectiveness and user experience with expert insights. Don’t […]
🗓 It’s week two of our Countdown to EOFY Sale! 🤑 Sign up now and enjoy complimentary website hosting until January 2025*. Don’t miss out on this limited-time offer! Get the offer: https://bit.ly/4aMdXsQ *No charge until December 31, 2024, minimum 12 month contract applies. Standard fee $30+ GST/month.
It’s week one of our Countdown to EOFY Sale! It’s that time of year that some of us are looking for somewhere valuable to put what remains of our yearly budget. SWiM offers a prepaid support package that you can use for 12 months after purchase. Perfect for processing of small queries, minor website amendments, […]
Over the past few years there has been an increase in cyber-attacks and data security breaches – a concerning trend that seems set to continue. Close to home, companies like Medibank and Optus have suffered significant attacks, amplifying the need for online security measures. However, the vulnerability to these attacks extends beyond just large companies […]
Website maintenance is the process of keeping a website up-to-date, secure and running smoothly. Think of it like your car – without insurance and regular services, you are going to run into problems! In this blog, we will explain the process of website maintenance, and why it is so important. So, what is done during […]
Most of you would be aware of the impacts that the major social media corporations have on individuals’ algorithms and overall content viewing but over the years it has become evident that they are not the only ones regulating the content which you consume. The Australian Federal Government passed a new Online Safety Act last […]
Get the Domain You’ve Always Wanted! Your chance to register your dream domain which was previously taken is now here. Web addresses that were reserved as a .com.au or .net.au now may be available as .au!Direct .au direct registrations will open to all on the 4th of October! Become more memorable to customers by securingwww.YOURDREAMDOMAIN.au Order […]
Prepare for the future with Google Analytics 4! Now’s The Time! Google Universal Analytics is a thing of the past! Google plans to close their current standard analytics tool on July 1, 2023. So, we all need to move our website analytics over to GA4 or lose our legacy analytics data. Google’s analytics were innovative in their generation of desktop website performance measurement and in discovering the benefits of cookies. Google Analytics 4 has some […]
Had the same looking website since your business was launched? Starting to notice a lack of consumer exploration through your channels? It’s time to change it up! Your businesses website is the backbone and go to location for consumers interested in your company. You want it to be easy to navigate and reflect the businesses […]
Want a shorter and more memorable web address? Want to protect your online traffic, while creating a competitive edge? Well now is the time. Starting from the 24 March 2022, you may be eligible to upgrade your Australian domain name from ‘.com.au’, → to just ‘.au’. Early application is crucial and the relevant allocation criteria […]
Our team are wishing you all a Merry Christmas and Happy New Year! We hope your 2021 was as successful as ours and look forward to supporting you again next year. SWiM Christmas Closure & Client Support SWiM will be:Closing 12 noon Friday 24 December 2021Returning Monday 10 January 2022 Essential support will be available […]
Our team are wishing you all a happy Christmas and new year. Thank you for supporting us in 2020, we are looking forward to helping you in 2021. SWiM will be: Closing Tuesday 24 December 2020 Returning Monday 11 January 2021 For support please email our support service at [email protected]. We will assist upon return […]
Our team are wishing you all a happy Christmas and new year. Thank you for supporting us in 2019, we are looking forward to helping you in 2020. SWiM will be: Closing Tuesday 24 December 2019 Returning Monday 6 January 2020 For support please email our support service at [email protected]. We will assist upon […]
Transfer in an existing website in to SWiM Communications and we’ll host you for FREE until the end of the year! And if you don’t have a website to host, simply refer a friend to us, and we’ll send you a bottle to say cheers once their site is transferred over. How does that sound? […]
Thanks for sharing 2018 with us, check out what we got up to during the year on our Instagram feed. We’re looking forward to working with you in the new year. SWiM Communications will be closed from 21/12/2018 – 7/1/2019. For emergency support over this period please call 03 9326 8000 or email [email protected]. Wishing you […]
Do you own a .au domain? Congratulations on joining 3.1 million Aussies in the biggest domain name registry transfer in history! .au Just achieved the GUINNESS WORLD RECORDS title for the largest migration of of an internet top-level domain in a single transition. As a director on the board of auda, our director Joe Manariti, […]
End of Financial Year Special It’s this time of year that some of us are looking for somewhere valuable to put what remains of our yearly budget. SWiM offers a prepaid support package that you can use for 12 months after purchase. Perfect for the processing of small queries, minor website amendments, and other support […]
Voice is a rapidly growing search method with some predicting that “50% of all searches will be voice searches by 2020” – ComScore. “40% of adults now use voice search once per day” #locationworld @Steve074 — Stephen Kenwright (@stekenwright) November 3, 2016 When and why do people use voice search? Voice can be […]