Search Engine Optimisation (SEO) is about making websites “spider” friendly. Search engine’s (like Google, Yahoo etc.) spiders plays a major role in SEO, as they crawl through the website’s pages and index your site. Spiders can also find any site that you direct it to. SEO is important when constructing a website, because it attempts to increase your page rank in the Search Engine Results Pages (SERPs). Consequently, if the spiders cannot find/crawl your site pages, they will not get indexed.

One of the most common technique is to have genuine and informative content on your site that is related to your business. When spiders crawl through a webpage, they search for words and phrases. They will index these words and phrases, so that when someone searches for the relevant word or phrase, it appears in the SERPs.

Placing relevant text on the navigation and page title are also very effective. Consistent links/navigation is vital for a webpage, “dangling links” are to be avoided. Dangling links are links that go to a certain page, but cannot be linked out from that page. Hence, it is important that all pages link to at least one other page.

Hierarchy of information is also crucial. Search engine believes that the text that appear highest on the webpage is the most relevant information for searchers. Having well-written headings and sub-headings is a good way to enable search engines to acknowledge your site’s relevancy. Formatting text to be bold also contribute to the importance of information.

PageRank Technology

PageRank technology is actually a process only Google knows the exact inner workings of. However, webmasters have been able to determine how some of the analysis work, by inspecting sites that rank highly in SERPs.

Research gathered from various webmasters, shows that Google rank websites depending on the relevancy and quality of their information. If Google believes that your page is important, your page will inevitably receive a higher PageRank. Therefore, your page will most likely appear at the top of the search results.

PageRank Analysis:

  • Analyses the full content of a page
  • Factors in fonts and subdivisions
  • Multiple product images
  • The precise location of each word
  • Analyses the content of neighbouring web pages to ensure the results returned are the most relevant to a user’s query

Getting your site listed in search engine result pages requires a decent amount of effort, strategy and time. It is concluded that keywords and linkage plays a major part in getting your site indexed by search engine spiders.