We often advise our clients to provide quality, relevant and in depth content about their products or services. We also stress the importance of not having duplicate content, or copying content from competitor’s website. SWiM acknowledges the fact that Google doesn’t like content being copied over and over. Google likes original and relevant content because it sees that you are offering valuable information to the public.

Many web developers have tried lots of things to achieve higher ranking in search results. Some of these methods are seen as “bad” by Google. Google doesn’t like being tricked nor cheated. The engineers behind the popular search engine is constantly improving how they index and crawl through websites to determine ranking.

From recent readings, Google has decided to change the search algorithm that will re-rank the websites that copies content from others. This is harmless to you if your website genuinely provides original and relevant content.

Read more about the new algorithm here.