A study has proved that Facebook is one of the top 3 referral sources to the world’s most popular news websites. Google is still the leading traffic source, but there is no doubt Facebook is crawling up.

This study shows the impact of sharing information through social networks such as Facebook. Facebook users are believed to bring a lot of casual visitors to websites. For example, a person may not be interested in Sports news, but they are interested in what their friends are reading. Consequently, they will visit the links posted on their friend’s news feed.

Friends recommendation are trusted sources and are valued highly, as opposed to outside referrals from other internet users.

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