Wordpress
Wordpress is a well known blogging application as well as a Content Mangement System (CMS). Developers like us can implement Wordpress blogs into your website or create a website using Wordpress' engine.
Wordpress is also a very search engine friendly, another contributing factor for good SEO performance.
Some key benefits of Wordpress:
- Intergrated link management
- Permalink structure
- Ability to assign nested, multiple categories to articles
- Multiple author capability
- Tagging of posts and articles
- Supports trackback and pingback
Blogging
Blogging started out as a useful mechanism for people to talk about processes and progress in projects well before it was abused by the rest of the internet. Through the progression of online marketing, blogging is also becoming more common for businesses.
Why blog?
- Easy and effective way to start conversations with customers and friends
- Link back to your site and offer links to others
- Expand your business’ online reputation
Once a blog is created, it is important to post regularly to keep your readers interested. Posting interesting content will engage more users and more referrals.
Tips for a successful blog
- Teach readers new things
- Uncover new news
- Be entertaining or insightful
- Show your expertise
- Interview different personalities in your industry and highlight their interesting side
- Make your site worthwhile
- Have keywords at the top of your page
- Tags are crucial - most often the title and description tags are shown in the SERPs
If you participate thoughtfully in blogs, offering your knowledgeable perspective to the community, visitors will feel like they get a sense of value. Hence, they are more likely to link you, which increases your PageRank status.
