Wordpress

Wordpress is a well known blogging application as well as a Content Mangement System (CMS). Developers like us can implement Wordpress blogs into your website or create a website using Wordpress' engine.

Wordpress is also a very search engine friendly, another contributing factor for good SEO performance.

Some key benefits of Wordpress:

Intergrated link management

Permalink structure

Ability to assign nested, multiple categories to articles

Multiple author capability

Tagging of posts and articles

Supports trackback and pingback

Blogging

Blogging started out as a useful mechanism for people to talk about processes and progress in projects well before it was abused by the rest of the internet. Through the progression of online marketing, blogging is also becoming more common for businesses.

Why blog?

Easy and effective way to start conversations with customers and friends

Link back to your site and offer links to others

Expand your business’ online reputation

Once a blog is created, it is important to post regularly to keep your readers interested. Posting interesting content will engage more users and more referrals.

Tips for a successful blog

Teach readers new things

Uncover new news

Be entertaining or insightful

Show your expertise

Interview different personalities in your industry and highlight their interesting side

Make your site worthwhile

Have keywords at the top of your page

Tags are crucial - most often the title and description tags are shown in the SERPs

If you participate thoughtfully in blogs, offering your knowledgeable perspective to the community, visitors will feel like they get a sense of value. Hence, they are more likely to link you, which increases your PageRank status.