Page Titles
Page titles are simply the title text that appears on the top of the web browser. For example, on the SWiM website (refer to screenshot below), the page title is "SWiM Communications - Marketing Agency".
One obvious reason why page titles are so effective to SEO is because they are located at the top of the page.
The title will be the first thing a search engine user will see, so make it relevant to the content AND your business somehow.
Tips on Writing Good Page Titles
- Use the main keywords you are trying to target for that specific page
- Keep it to one specific topic where possible
- Avoid repeating terms in your page titles
- Keep your page title within 66 characters if you are trying to target Google, and 120 characters if you wish to target Yahoo. These are their internal limits.
- Write the title like a sales copy, and pretend you are pitching to a potential customer by using only 66 characters (or 120 for yahoo) . If need be, read your competitor’s link to see how they do it, and if they are ahead in traffic wise, emulate them.
- Give each and every page on your website a different page title to avoid duplicate content filter
- DO NOT put *’s around your titles - this will have a negative effect on ranking!
Use this text field to determine how many characters you have used for your page title:
