Online Advertising
Online advertising is becoming more popular and is just as effective as traditional advertising. Businesses are turning their advertising budget to the online world, targeting 2 billion Internet users worldwide. 800 million of them are on Facebook, where they are connecting and sharing. It is a leading opportunity to attract potential customers to your business.
Online advertising involves research and analysis, in order to develop a strategic advertising solution. SWiM develops and manages ad campaigns for 2 popular platforms:
• Google Adwords - target users who are actively looking for solutions on Google
• Facebook Ads - target users by their demographic (gender, age, marital status, location)
SWiM develops Pay-Per-Click (PPC) campaigns, which is a form of advertising where the advertiser only gets charged once a user clicks on the ad. This technique proves to be effective, especially for small to medium sized businesses.
Online Advertising Benefits:
• Reach
• Relevance
• Return on Investment (ROI)
• Control your budget
Google Adwords
Google Adwords is a form of online advertising run by Google. Google allows you to display ads alongside its organic search results. The ad creative will include relevant keywords, so that when someone performs a search for your keyword on Google, your ad will appear. You are advertising to an audience who is already interested in your product or service.
SWiM is proudly part of the Google Engage Program, which allows us access to resources and tools to help manage your ad campaign effectively.
Facebook Ads
Facebook Ads allows you to display ads in Facebook, targeting at a Facebook user's location, age and interests. Facebook ads also let you use image in your ad creative. The ad creative can link back to your website or encourage users to LIKE your Facebook page. This is a great way to build a community around your business/brand by deepening the relationship with your fans.
If you want to stand out against organic search results, build brand awareness or generate conversions, contact SWiM for a strategic solution.
